Stand out on social media: 6 tips to create the perfect Instagram feed
Social media has brought us a new way to showcase our work to the world. The stage is much larger and directly faces the busiest street in the world. But that also means there is more competition and it’s harder to stand out.
That’s why it’s crucial to put special care into how we manage our profiles, and today we’re going to give you some tricks to have an Instagram feed that is aesthetically pleasing, well-organized, and captures the attention of anyone who visits it.
Tips to create a captivating Instagram feed
- Tell your personal story: Take advantage of Instagram to showcase your creative process and share your story as a designer. Share images of your workspace, daily inspirations, and behind-the-scenes moments. This will not only create a closer bond with your audience but also allow them to get to know your passion and dedication.
- Showcase variety in your designs: Don’t limit yourself to a single style or theme. Display the breadth of your talent and diversity in your designs. This will keep your audience intrigued and curious about what surprises your next post will bring. Explore different styles, techniques, and themes to keep your feed fresh and exciting.
- Break the rules of symmetry: Goodbye to monotony! Leave behind the typical perfectly aligned grid and play with asymmetry. Shift images, create diagonal compositions, or overlay elements in unexpected ways. Break the rules and challenge expectations to make your posts irresistible.
- Play with light and shadow: Give your images an extra dose of mystery and depth by playing with the contrast of light and shadow. Experiment with lighting and create intriguing effects that highlight your designs. This will add a touch of drama and sophistication to your feed, irresistibly capturing your audience’s attention.
- Embrace visual storytelling: Tell stories through your feed using a sequence of images that complement each other. Create a visual narrative that connects with your audience and leaves them craving for more. You can use a series of related images or even create a visual puzzle that completes itself when viewing your entire feed. Curiosity and the desire to discover more will make your followers keep coming back for more!
- Create a cohesive visual aesthetic: Visual coherence is key to standing out on Instagram. Choose a color palette or visual style that represents your brand and use it consistently in your posts. This will create a recognizable and appealing visual identity. Additionally, consider using photo editing apps to maintain a consistent and professional appearance in your feed.
And while these tips will give your feed a 180-degree turn, remember to apply the advice we always give you for your designs, which also applies in this case: plan your content to ensure a consistent presence on Instagram. Use scheduling tools to organize your images, write compelling captions, and establish a posting calendar. This will help you maintain consistency in your feed and allow you to dedicate more time to creating new designs.
