The visual state of love in 2024
When put together in a sentence, the number 14 and the month of February immediately fill our minds with hearts, cute angles shooting their arrows at couples, love letters with the most romantic intentions and a particular color: intense red.
Time goes by, and with it, numerous fashion and design trends. But Valentine’s Day still goes strong and doesn’t fade, absorbing all love and romance-related design and photography content.
Despite this trend living only for a couple weeks before the 14th of February, each year brings new perspectives and approaches to love, one of the most relevant and revisited themes throughout art’s history.
So, whether you’re celebrating Valentine’s Day or hiding from it, we’re discussing the visual state of love in 2024.
Lovecore, or love at first sights
As with many other aesthetics, love has inspired several interpretations. Lovecore serves as a container for numerous styles or cores that widen our vision of love, way too often limited by our traditional values.
Because, yes, love can be teddy bears, heart-shaped lollipops, or a bouquet of roses. But it can also be represented with gothic and dark elements (shakesperian lovecore), vintage photographs and illustrations (victorian lovecore) or manga-inspired designs (yandere lovecore).
Heart emojis for love in the digital era
Love has been moved online in the last couple of years, a phenomenon that was accelerated during the pandemic. Physical love letters are slowly replaced by text messages that breathe the same passion in a shorter format.
Love is born, lives, and even dies in our smartphones, through date apps, heart emojis, and video calls. Building your designs around love in the digital era is a great strategy to generate content that stands out from the rest and appeals to love’s current state.
Fall in love with inclusivity…
We know, we know. We mention inclusivity in almost every blog post we create. But when it comes to love, inclusivity becomes even more relevant. It is crucial to represent love in couples from different ages and nationalities and with different bodies celebrating Valentine’s Day. Only by doing so, we can create a diverse visual universe of love. Which ultimately leads to…
…and with LGTBIQ+ representation
Love in the LGTBIQ+ group is no longer limited to Pride Month. More and more Valentine’s Day campaigns also include couples with different orientations, showing how love breaks all barriers.
As you can see, love keeps evolving and offering room for several ways to interpret it. Let yourself fall in love with them and enjoy this romantic event with your loved one or on your own.
