Webinar: the power of tagging

It’s been a week since our webinar “The power of tagging”, where we learnt how important it is to take care of keywords and tags and how to use them to take our content to the next level. But don’t worry if you couldn’t come, here we bring you the most important tips we have you last thursday and remember you can watch the whole webinar anytime you want in this link.

What we learned

Starting from the beginning, Ana Sánchez, our content writer at the contributor team, gave us some explanations on the most technical concepts we should be clear about. 

• SEO is the proper way to take your content to the first positions of the web page. That is why keywording is the actual key to success.
• The SDR is the ratio between the number of times users search a resource and how many times they really download them. This means that every single time you use a bad keyword, your resource will get a bad postitioning. 
• Talking about titles and keywording, remember they both play a vital role in Google’s positioning. But, while keywords are more relevant to us, titles are what Google values the most. You should be really concise when it comes to titles and remember that, altough they can include up to 100 characters, 64 are the ideal.
• You have asked why there are tags that you haven’t chosen wrote down in your resources. The answer is the Smart Search Engine. Which chooses the perfect ones with which users will find them better.

Then it was Ana Tudela’s turn, our account manager, when we learnt more about our keywording tools.

• The department of content planning is constantly checking the users’ searches and needs in order to define the content niches we need to cover. 
• The trendy keywords tool is made to show you all the most demanded keywords, this means the searches our users make and they can’t find any content about. So they are the best opportunity to get your content to the top of downloads. 
• There are also very local terms where you can find great ideas to create content from your own country being the best ambassador of your own culture.
• This content is updated once a month.
• Our content suggestion tool includes more general terms such as festivities and important moments of the year with an advance of two months.

Our colleague Luz, cataloging manager, told us about some great keywording tips. 

• It is always better to have better tags than a lot of tags. That means 20-25 tags per resource.
• Tags are a general description of the picture, but not a specific one. 
• You can add tags in other languages if those words don’t have a translation into english. 

Luz showed us some great examples about a proper use of tagging that we encourage you to watch in our youtube challenge for more information.

Finally, we had our great guest and Romanian ambassador Dragos Condrea. Dragos has built up himself from being a model photographer to one of our greatest contributors and businessman who gave us the greatest advice which is treating every single little work as a business. His advice on business was as helpful as the ones he gave us relating to keywords. Dragos has a specific team of two people working for him whose work is basically taking care of the tags and titles, which speaks about the importance of tagging. As he said, it takes time, he told us how a shooting of 250 photos can take three whole days of work of descriptions and titles. He actually shared his screen with us and gave us an amazing masterclass about how he works through the process. Don’t miss it guys!

Q&A

We also answered some of your most interesting questions, but we runned out of time. So here there are some of the most answered questions which we didn’t have enough time to answer a week ago:

• Is it good practice to add keywords not about the image content, but the type of file, like #vector, #template, etc? The Freepik webpage already has filters such as the ones you mentioned so the answer should be no, it isn’t necessary!
• Can I use the same word in the title and keywords? Or should I use different ones? You should totally include the words of the title into your keywords, it helps a lot!
• Currently, you are taking a lot of time to review files, will this file review time decrease in the future? We have had a high increase of downloads lately, but don’t worry, the file review times will be decreased soon.
• Does frequency of uploading have any effect on image positioning? Frequency is always great. It is better to upload your resources little by little than everything at the same time since it helps them to get to the first positions.
• Dragos: How many photos did you upload per day to reach that 1M downloads in Freepik? I have a pretty well scheduling process that has been set during the years. I upload regularly and try to upload relevant images. I don’t really know how many photos I uploaded, but it took me around 9 month to get to 1 mil downloads. But remember, I was uploading my back catalog, the archive. And it is a big one, so timing wise I do not think it is so important in how much time I got to 1M downloads. If you start right now from a blank page there is no way you get to 1M in 9 months. Maybe in 2 years if you work really hard
• Did you share your work on Freepik to social media platforms and Behance?  – No, I do not share my work on social media. Mainly because I do not really have time for this, but I do believe sharing to social media can increase your exposure and chance to get hired, maybe for other freelancing jobs by somebody from your local community.

Thank you for joining us, we hope you find this webinar really useful and are looking forward to seeing you on the next one!