Moodboard: Summer in a glance
Do you smell that? It’s the sea salt finally!
That’s why today we bring you a key tool to stimulate your creativity and find inspiration for your designs: the mood board. On this occasion, delving into the happiest and sunniest time of the year: summer.
As summer approaches, we immerse ourselves in a world of fresh and bright colors, soft textures, and relaxed patterns that evoke the feeling of freedom and relaxation. As designers, it’s important to absorb these sensations and transform them into designs that communicate the essence of this season. But, as always, the latest trends setting the pace.
So, get ready to take a dip, enjoy the warmth of the sun on your skin, and relax while shaking a good cocktail.
Bold Abstract Shapes and Experimental Fonts
You can use shapes like circles, rectangles, and triangles to create graphic patterns that capture the energy of summer. For example, you can use circles of different sizes and colors to create a cheerful pattern on a one-piece swimsuit or a beach towel.
You can also experiment with different colors and combinations of shapes to create unique designs that reflect your personal style, taking inspiration from the geometric shapes of the most characteristic elements of summer (circles for the sun, triangles for the waves…). Include them in design elements like posters, brochures, and banners to promote summer products.
Add eye-catching and experimental fonts to fully capture the user’s attention and give them a touch as strong as the energy of summer.
3D Elements
If you want to take your summer designs to the next level, a great option is to incorporate 3D elements to create more striking and realistic compositions.
For example, if you want to create a beach scene, you can use 3D elements to create an umbrella, a hammock, and a cold drink with ice, and then place them in a composition with 2D elements like the sea waves and the sand. You can also create 3D elements for marine animals such as starfish, shells, or crabs, and use them in your summer designs to give them a more authentic touch.
Another option is to create objects floating in the water to add depth and realism to your designs. For example, you can create a surfboard, a beach ball, a float, or any other object that comes to mind, and then place them in the composition so that they appear to be floating in the water. This way, you can create a more dynamic and attractive scene.
Y2K Aesthetics
Regarding the Y2K aesthetics, we can say that it is characterized by a mixture of futuristic and retro elements that refer to the 2000s era. In this sense, we can incorporate graphic elements such as curved lines, bold typography, and vibrant and saturated colors that transport us to that time.
To apply this trend in our summer designs, we can play with elements related to the beach, the sun, and leisure, and combine them with technological and futuristic elements such as holograms or neon effects. We can use abstract geometric shapes that resemble old video game graphics and experiment with typography to give our designs a contemporary touch.
Another option is to use the nostalgia of the 2000s to create designs that look like they came out of a music video or a youth magazine from that time. We can include iconic elements such as flip phones, mp3 players, and photographic cameras with a retro-futuristic style.
Blurs and Gradients
The trend of blurs and gradients in design is perfect for summer, as it can help you convey the sensation of those characteristic landscapes of this season.
Instead of using solid colors, you can experiment with soft gradients that change tone to create a movement effect. Additionally, blurs can be used to simulate the sensation of heat and luminosity that emanates from the sun.
You can use this technique in all kinds of designs, from posters for summer events to graphics for social media. Don’t be afraid to experiment with different degrees of opacity and tones to create the desired effect. Let your creativity take over and have fun!
We can’t wait to take our first swim of the year, but neither can we wait to see those fresh summer designs!
