How to design a great logo

A logo is that thing that comes to our mind every time we think of the most recognized brands. What expresses its personality and summarizes each of its characteristics in an image that lasts over time. That is why the logo must be full of strategy, coherent experiences, tone, and connections with the public.

The values, goals, present, future, and customers of a brand can be summed up in something as simple as it is complex.

How to do it?

The first step is to dig a little deeper and understand the personality and vibe of the brand. Is it a formal financial institution, a bakery, a beauty salon, or a fun coffee shop?

Put these three things together, and you already have the DNA of your company. This will help you create the right logo that expresses who you are, what you do, and for whom.


Keep it simple.

It is easy to fall into the temptation of adding elements for the simple fact of looking good or being pretty, but it is not the correct thing to do.
A logo must be simple and have as little noise and interference as possible in order to understand the message in the most direct way. That is why we advise you to eliminate all irrelevant information that, in addition, will make it more difficult to adapt the logo to the different formats.

The font is important

The font is just as important as the image itself. Moreover, many times it is the main responsible for transmitting that personality that we are talking about. There are traditional, modern, and calligraphic fonts, some almost illegible but disruptive… spending a lot of time choosing a good font is the best idea. You can even make your own!

Make it scalable

Your logo will need to be resized countless times because it will be used on countless platforms and elements. Signatures, merchandising, cards, social networks. Don’t forget to check its scalability.


Despite adapting with small variations and taking more modern elements, especially in recent times. The best idea is to make a logo that is as timeless as possible and that is not only identified with a social context, but that can fit in with changing trends and remain relevant and effective.

The color

This deserves a whole manual by itself, but here is a summary of the emotions and sensations that each of the colors transmits.

Black: Strength, power, precision, and dependable

Green: Excitement, hunger, urgency, and romance

Blue: Reliable, professional, safe, and trustworthy

Orange: Creative, fun, energetic, and friendly

Yellow: Dynamic, youthful, captivating, and positive

Purple: Magical, creative, intelligent, and mysterious

Brown: Historical, earthy, responsible, and useful

White: Clean, simple, fresh, and easy

Now that you have the essential tips, all you have to do is put them into practice!