Add motion to your portfolio

Audiovisual content dominates searches and connects immediately with audiences: moving images that tell stories, convey sensations, and drive engagement. In this post, we focus on two production streams, Footage and Motion Graphics, that combine high-impact themes with creative versatility.

With Footage, we’ll explore real-world sequences that capture both the modernity of major cities, like their skyscrapers, deserts, and urban contrasts, and the power and beauty of wildlife in natural settings.

With Motion Graphics, we’ll explore motivational animations centered on body movement, ideal for workout routines and health-focused resources needing dynamism, and craft graphic sequences from the user’s viewpoint, which offers immersive experiences that are perfect for video games, tutorials, and VR projects.

Get ready to discover assets and approaches that will transform the way you work. Let’s get started!

Footage: real sequences that capture the urban and wild essence

🏙️ Urban route: Dubai and Persian Gulf metropolises

Dubai dazzles with its blend of futuristic skyscrapers and endless dunes, but the experience doesn’t stop there: just a few kilometers away, you’ll find Abu Dhabi with its elegant Corniche, the Sheikh Zayed Mosque, traditional souks, Sharjah’s cultural centres, the pristine coast of Fujairah, and the mountains of Ras Al Khaimah. Each city and region brings its own flavour, from the urban minimalism of glass towers to sweeping desert and coastal vistas, offering a palette of settings perfect for sequences that celebrate both modernity and the Persian Gulf’s natural wealth.

🌟 Ideal aesthetic: high-contrast and sophisticated.

• Palette: sunset golds, intense sky blues, desert-sand tones.
• Textures: reflections on glass and polished steel, the grainy surface of sand.
• Lighting: low-angle backlighting at dawn and dusk, urban neon after dark.

📹 What to shoot?

• Aerial drone shots of Palm Jumeirah and the skyline at sunrise.
• Slow-motion sequences of the Burj Khalifa’s dancing fountains.
• Detail shots: traffic reflections on glass façades, palm-tree shadows on the sand.
• Everyday scenes: strolling through the souk, people working on laptops in outdoor cafés, travellers gazing at the horizon from yachts or rooftop terraces.
• Local life: merchants setting up stalls in traditional markets, families enjoying canal-side parks, construction workers on skyscraper sites.

🎯 Tip: alternate wide skyline panoramas with close-ups of urban or human-scale details, such as a sports car racing across the desert, to emphasize contrast and keep viewers engaged.

🐾Wildlife: intimate nature footage

Wildlife shows its strength and beauty in natural settings, making it perfect for documentaries and evocative background material.

🌟 Ideal aesthetic: authentic and cinematic.

• Palette: deep greens, earthy ochers, shades of brown and gray.
• Textures: wet fur, tree bark, reflections in waterholes and animal eyes.
• Lighting: soft dawn or dusk light, backlighting that outlines silhouettes.

📹 What to shoot?

• Close-up shots of animals in the wild: lions strolling, elephants drinking, bears in their caves.
• Clips of natural interactions: flocks of birds in flight, herds moving together.
• Nocturnal footage of animals under moonlight or starlight.
• Slow-motion sequences of key behaviors: hunting, playful cub interactions, majestic flights.
• Detail shots of animal textures: feathers in the wind, droplets on fur, skin patterns and scales.

🎯 Tip: mix slow-motion shots to capture fine motion details, like fur and expressions, with more dynamic shots that reveal the wider habitat, to enhance the viewer’s immersion.

Motion Graphics: creativity in action

💪 Animated fitness: dynamism and health

Animations focused on movement and wellness are on the rise, providing energetic assets for health apps, online gyms, and workout tutorials.

🌟 Ideal aesthetic: energetic and fluid.

• Palette: vibrant oranges, warm yellows, refreshing greens.
• Textures: smooth gradients, kinetic brushstrokes, dynamic linework.
• Movement: rapid easings, continuous loops, rhythmic transitions.

📽️ What kind of content works with this aesthetic?

• Animated loops of exercises (squats, jumps, stretches) with repetition indicators.
• Motion infographics demonstrating repetition counts and rest intervals.
• Body pictograms highlighting active muscle groups.
• Mosaic transitions between different poses or routines.
• Variants showcasing various disciplines: functional training, yoga, Pilates, calisthenics, etc.

🎯 Tip: play with synchronization to a beat. Pulse-driven scene changes help maintain interest and reinforce the rhythm.

Ready to shoot? Let’s roll!