3 visual trends to create succesful content
If you’re looking for fresh ideas to produce high-performing content that matches what users are currently searching for on Freepik, this post is for you! We bring you three key visual trends that have plenty of growth potential in our library—especially in formats like photography, illustration, and editable templates.
Get ready to explore the perfect blend of lifestyle, emerging visual culture, and styles that thrive on social media. Let’s dive in 👇
🏓 Pickleball: the trendy sport winning over all age groups
Pickleball is more than just a sport—it’s a social phenomenon. From teens to seniors, more and more people are playing it for its fun, laid-back, and community-oriented nature. This visual trend is going viral on platforms like TikTok and Instagram, meaning visuals need to be eye-catching, modern, and mobile-friendly.
🎨 Ideal Aesthetic: “Sporty pastel meets urban retro”
Think pastel-colored courts, 90s-style sportswear, grainy textures, and collage-style elements.
📸 What can you create?
Photography:
- Players of different ages enjoying the game.
- Comfortable sportswear, genuine smiles, and warm golden hour lighting.
- True diversity: represent both men and women of all ages and backgrounds.
Templates (posters & banners):
- Designs for tournaments or local events.
- Curved titles, floating elements (balls, paddles, lightning bolts), and textured backgrounds.
Vectors:
- Characters playing pickleball from different angles.
- Paddle and ball icons in flat or outline style, perfect for apps or infographics.
Mockups:
- T-shirts, caps, bottles, and tote bags with phrases like “Paddle & Chill.”
- Backgrounds with sporty textures: court wood or asphalt.
🎯 Tip: A lifestyle approach + fun tone + clean visuals will open many doors.
👥 Daily life in India: real beauty, honest emotions
At Freepik, we’re looking to broaden our representation of people from India by portraying their daily lives with a modern, authentic, and emotional lens. Forget generic stock photos—what works is the intimate, the real, and the everyday, captured with beauty.
🌄 Visual Style: “Emotional Documentary + Contemporary Touches”
Natural lighting, real textures (fabrics, plants, weathered walls), and well-composed shots.
📸 What can you create?
Photography:
- Family moments: families eating, celebrating, getting ready to go out.
- Professional women: chefs, designers, engineers — avoid dull corporate wear!
- Urban youth and rural life: friends at cafés, local markets, girls flying kites, elders making chai.
Vectors:
- Characters in traditional or modern urban clothing.
- Warm settings like a family terrace or small workshop.
Templates:
- Social posts with emotional quotes, framed photos, and subtle cultural elements.
- Vertical templates for social campaigns or festivals with details inspired by traditional art.
🎯 Tip: Create scenes that convey emotion without drama. Use warm colors, authentic expressions, and visual storytelling that connects.
✏️ Doodle Style: From Creative Chaos to Cool Design
Doodles are no longer just for kids. Brands are seeking a more refined, adaptable style with a strong visual identity. In 2025, doodles are evolving—with cleaner lines, bold colors, soft volume, and well-thought-out compositions.
🌀 Emerging styles:
- Clean chaos:
- Loose but organized doodles.
- Plenty of white space and expressive lines.
- Bold color + flat volume:
- Sticker-like style with soft shadows and bold outlines.
- 3D clay / glossy doodle:
- Clay or glossy effect. Great for characters or playful food.
- Text + doodle:
- Hand-drawn phrases with integrated doodles. Perfect for social media or packaging.
🧑🎨 What can you create?
Vectors:
- Themed packs: food, pets, emojis, office life, self-care.
- Styles grouped by outline, clay, or sticker formats.
Templates:
- Covers for digital planners: “This Week Looks Doodly Good.”
- Social templates with doodles in the margins or as decorative backgrounds.
Illustrations:
- Creative scenes: doodle picnics, surreal worlds, dancing animals.
- Use text + doodles to create fun posters with messages.
🎯 Tip: Pay attention to composition and color. A modern doodle should be as usable as it is fun.
Ready to create?
These three visual trends are growing fast, and now is the perfect time to contribute fresh, useful content to the Freepik community. Remember: think about the audience, how the asset will be used, and in what context it will be downloaded. Add a creative twist and make your resources stand out!
